Social media activity has skyrocketed over the past three years -- in 2007
Forrester Research reported that just over half of all Internet users were
sharing content and going online. Now it's over 80 percent.
As people have adopted social media, companies have migrated online and
become more active in social media marketing than ever before. In 2008 we
"dipped our toes in the social media water." In 2009 we jumped in -- we got a
Facebook page, a Twitter feed, and a YouTube channel. 2010 is the year we
learn to swim making social media.
What does this entail?
-- Finding the right bloggers and communities -- Identifying influencers in
those communities -- Developing a content strategy that leads to engagement
-- Measuring engagement and ROI with analytics
Adding strategy and management to the social media process will be the focus
of a special professional development... (more)
New Media on Ulitzer
The message from The Utah Technology Council’s (UTC) annual PR breakfast is
clear: Social media is blurring the lines between PR, branding, advertising,
marketing and social media. Don’t resist it. Harness its power.
“People need to stop thinking in terms of social media marketing and PR vs.
traditional marketing and PR,” said event co-chair and presenter Jack
Hadley, CEO of Lava 7. Hadley was one of three social media experts, together
with Rachel Herrscher of Today’s Mama and Brian Watkins of Adobe, who
presented to PR and marketing executives last week. UT... (more)
Cloud Expo on Ulitzer
Ulitzer.com announced today "the World's 30 most influential Cloud bloggers,"
who collectively generated more than 24 million Ulitzer page views.
Ulitzer's annual "most influential Cloud bloggers" list was announced at
Cloud Expo 2009 West, which took place at the Santa Clara Convention Center,
California.
Cloud Expo 2009 West drew more delegates than all other Cloud-related events
put together worldwide.
"The world's 50 most influential Cloud bloggers 2010" list will be announced
at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the ... (more)
Ulitzer.com announced today "the World's 30 most influential Virtualization
bloggers," who collectively generated more than 24 million Ulitzer page
views: Udayan Banerjee, Jason Bloomberg, Dave Chappell, Jeremy Chone, Robert
Eve, Chris Fleck, Stephen Foskett, Dana Gardner, Jeremy Geelan, Christopher
Keene, Irfan Khan, Theresa Lanowitz, Treff LaPlante, Steve Lesem, David
Linthicum, Don MacVittie, Miko Matsumura, JP Morgetnthal, Chris Muir, Greg
Ness, Maureen O'Gara, Brace Rennels, Greg Schulz, Peter Silva, Roman Stanek,
David Strom, Roger Strukhoff, Ian Thain, Kirby Wadsworth, an... (more)
New Media on Ulitzer
Amazon and Google announced on Wednesday partnership between Amazon’s
self-service advertising program, and Blogger, the award-winning blog
platform from Google.
This new collaboration enables Bloggers to monetize their content by adding
relevant Amazon products to their blog posts without interrupting the blog
editing process.
Available immediately, the new tool allows Bloggers to add links and images
to their blog posts in just two clicks using the integrated Amazon Product
Finder.
Neither Amazon nor Google made any statements how much a well-read blogge... (more)