Carmen Gonzalez

Social media activity has skyrocketed over the past three years -- in 2007 Forrester Research reported that just over half of all Internet users were sharing content and going online. Now it's over 80 percent. As people have adopted social media, companies have migrated online and become more active in social media marketing than ever before. In 2008 we "dipped our toes in the social media water." In 2009 we jumped in -- we got a Facebook page, a Twitter feed, and a YouTube channel. 2010 is the year we learn to swim making social media. What does this entail? -- Finding the right bloggers and communities -- Identifying influencers in those communities -- Developing a content strategy that leads to engagement -- Measuring engagement and ROI with analytics Adding strategy and management to the social media process will be the focus of a special professional development... (more)

Social Media is Here to Stay; Embrace It

New Media on Ulitzer The message from The Utah Technology Council’s (UTC) annual PR breakfast is clear: Social media is blurring the lines between PR, branding, advertising, marketing and social media. Don’t resist it. Harness its power. “People need to stop thinking in terms of social media marketing and PR vs. traditional marketing and PR,” said event co-chair and presenter Jack Hadley, CEO of Lava 7. Hadley was one of three social media experts, together with Rachel Herrscher of Today’s Mama and Brian Watkins of Adobe, who presented to PR and marketing executives last week. UT... (more)

Ulitzer Names the World's 30 Most Influential Cloud Computing Bloggers

Cloud Expo on Ulitzer Ulitzer.com announced today "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo 2009 West, which took place at the Santa Clara Convention Center, California. Cloud Expo 2009 West drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the ... (more)

Ulitzer Names The World's 30 Most Influential Virtualization Bloggers

Ulitzer.com announced today "the World's 30 most influential Virtualization bloggers," who collectively generated more than 24 million Ulitzer page views: Udayan Banerjee, Jason Bloomberg, Dave Chappell, Jeremy Chone, Robert Eve, Chris Fleck, Stephen Foskett, Dana Gardner, Jeremy Geelan, Christopher Keene, Irfan Khan, Theresa Lanowitz, Treff LaPlante, Steve Lesem, David Linthicum, Don MacVittie, Miko Matsumura, JP Morgetnthal, Chris Muir, Greg Ness, Maureen O'Gara, Brace Rennels, Greg Schulz, Peter Silva, Roman Stanek, David Strom, Roger Strukhoff, Ian Thain, Kirby Wadsworth,  an... (more)

Amazon and Google Expand Blogger Monetization Opportunities

New Media on Ulitzer Amazon and Google announced on Wednesday partnership between Amazon’s self-service advertising program, and Blogger, the award-winning blog platform from Google. This new collaboration enables Bloggers to monetize their content by adding relevant Amazon products to their blog posts without interrupting the blog editing process. Available immediately, the new tool allows Bloggers to add links and images to their blog posts in just two clicks using the integrated Amazon Product Finder. Neither Amazon nor Google made any statements how much a well-read blogge... (more)